What is soft launch?

A soft launch is a term used in the business world to describe the release of a product or service to a limited audience before a full-scale launch to the general public. This allows companies to test their product or service in a real-world setting and gather feedback from a smaller group of users before making any necessary adjustments.

During a soft launch, companies typically target a specific group of users, such as loyal customers, beta testers, or a specific demographic, in order to gather valuable insights and feedback on the product or service. This feedback can then be used to make improvements or modifications before the product or service is officially launched to a larger audience.

Soft launches are often used in the tech industry for software and app development, but can also be applied to other industries as well. Overall, the goal of a soft launch is to ensure that the final product or service meets the needs and expectations of the target audience, resulting in a more successful launch in the long run.